NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

[JerzeyReign]

Full Story: http://www.pastapadre.com/2013/03/01...lusive-license

Q: George, I wanted to ask you about the madden exclusive license. Do you plan to end this soon? The the 9-yr exclusive license ends this year and the fans are sick and tired of not having a choice of picking a nfl game to play. Madden is becoming stale and the community wants 2k sports to have a chance to make video games again. Nfl 2k5 was the best representation of the nfl to this date…. Please make this happen Mr. Atallah. Thanks for your time
Atallah: We have an agreement with EA and Madden. I have heard some opinions like yours, but honestly, EA is one of our best partners. I know they hear some of your input as well and work to improve the game every year.

Q: Sorry Mr. Atallah, but I will not purchase another ea nfl licensed game until the consumers are ale to have a choice again. The consumers should be in your best interest sir.
Atallah: I’m sorry to hear that. One thing to clarify though, my job and the job of the NFLPA, is to ensure that the players’ interests are top priority. I know that might not be the most popular answer, but it’s our mission.

Punch to the gut for most.

[SageInfinite]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

[Jimi XIII]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

It's time for 2K to realize they just need to make a FULLY customizable football game with roster sharing...and of course an actual franchise mode as well.

[PVarck31]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

I guess I fail to see how keeping Madden exclusive is in the best interest of the players. Is it that kit of swag they get when the game comes out every year?

[roadman]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

Not about the swag, all about the green.

[PVarck31]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

Not about the swag, all about the green.

I guess I don't understand how it works. So the players get money directly because the NFL has an exclusive agreement with EA?

[Kaiser Wilhelm]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

I guess I don't understand how it works. So the players get money directly because the NFL has an exclusive agreement with EA?

I assume the players' union get a nice chunk of change from the deal as well, seeing as the players likeness is used exclusively as well.

[King_B_Mack]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

I assume the players' union get a nice chunk of change from the deal as well, seeing as the players likeness is used exclusively as well.

Yeah, according to the new CBA the league is operating under, players receive 45% of all NFL Venture revenues. I could be wrong, but take 45% of the total cost of the exclusive license, which since we don't know the exact number we'll just say 300 million dollars (since the deal was initially reported to be in that range) and go from there with what they stand to make over the life of the deal. Break down what the 300 million turned out to be over six years (the original length of the agreement.)

[Papa D]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

Personally I don't see EA letting go of that Exclusive deal.. Why, because the moment they do they know that will be the end of Madden..

[SageInfinite]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

This wouldn't even be as big of problem if Tiburon just made us forget other football games existed before the deal. That seems to be the biggest problem of this whole deal imo. If they just made an amazing football game I know I personally wouldn't miss the rival games as much. I tell you one thing, I haven't missed NBA Live, and there's no exclusive deal over there. Nice to have options, but if the options suck, are they really options?

[King_B_Mack]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

This wouldn't even be as big of problem if Tiburon just made us forget other football games existed before the deal. That seems to be the biggest problem of this whole deal imo. If they just made an amazing football game I know I personally wouldn't miss the rival games as much. I tell you one thing, I haven't missed NBA Live, and there's no exclusive deal over there. Nice to have options, but if the options suck, are they really options?

Absolutely. I honestly can't think of the last time Madden was a legitimate contender for a Sports Game of the Year award. If they were putting out the kind of quality product that NBA 2K, FIFA, The Show and the NHL series were putting out not having 2K wouldn't piss me off half as much as it currently does every year around July-August. It's 2013, they signed that damn deal in 2004 and it took til Madden 12 - 13 depending who you ask to even kinda, maybe when you squint your eye come close to what was done in 2004-05.

[JerzeyReign]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

I'm not the smartest apple but why not end the exclusive deal and allow other companies pay what EA does... Even if you bring it down a bit I'm sure 2-3 companies paying for the rights will keep you at the current pace or making more.

[Big FN Deal]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

"...The other scenario might be EA deciding to gamble and let the deal expire leaving the NFL in a position where they would have to open up the license and consider making smaller deals with them and potentially other companies. At this point EA may feel that the brand would be unthreatened by competitors after having secured the marketplace for themselves since 2005. They also have the benefit of the incremental development advances that have come over that time while others have been forced to sit things out – leaving them to build essentially from scratch – as the transition to the new generation of consoles approaches."

Pasta Padre is an effing plagiarist, I posted my thread over a year ago, lol. http://www.operationsports.com/forum...e-license.html

I demand a retraction or at the very least I be given credit in this piece. I still say the exclusive is ending per the quoted rationale, that again, was first posted by me.

[roadman]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

I'm not the smartest apple but why not end the exclusive deal and allow other companies pay what EA does... Even if you bring it down a bit I'm sure 2-3 companies paying for the rights will keep you at the current pace or making more.

Sounds good from a gamers viewpoint, but the NFL would need to change their business practice of exclusitivity all across the board.

It's almost similar telling GM and Ford to change their business practices from what they are doing now. (yes, yes, I know someone will say but they aren't exclusive businesses, just used Ford and GM out of the thin air)

[Flamehead]

Re: NFLPA Explains Position on Exclusive Deal (Per PastaPadre)

Personally I don't see EA letting go of that Exclusive deal.. Why, because the moment they do they know that will be the end of Madden..

Yep, EA will blink first.